30 Content Marketing Statistics You Must Know

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Content continues to rule most marketing techniques, and there is evidence to support my assertion.

Simply put, content marketing is a crucial aspect of any digital marketing method, whether you’re running a little regional organization or a big multinational corporation.

After all, content is indisputably the really lifeline upon which the web and social media are based.

Modern SEO, for all intents and functions, has actually successfully become optimized content marketing as Google needs and rewards services that create content demonstrating Competence, Authority, and Dependability to the advantage of their clients.

Material marketing includes creating and sharing important, appropriate, entertaining, and constant content in different text-based, video, and audio formats.

The primary focus must be on drawing in and keeping a clearly specified audience, with the supreme objective of driving successful client action.

However with so much content being produced and shared every day, it’s important to stay upgraded on the current trends and finest practices in content marketing to keep up.

To assist you do simply that, here are 30 content marketing stats I think you ought to understand:

Content Marketing Use

How many businesses are leveraging content marketing, and how are they planning to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers use content marketing as part of their overall marketing method.
  2. 91% of marketing pros surveyed by Semrush attained success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study carried out by CMI found 40% of B2B online marketers have actually a documented content marketing technique; 33% have a technique, but it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all marketers state they contract out some content marketing.
  5. The pandemic increased content usage by 207%.

Material Marketing Method

What techniques are content online marketers utilizing or discovering to be most reliable?

  1. 83% of online marketers think it’s more effective to create higher quality material less typically.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of participants said they believed it was very important to be “always on” for their consumers, whereas 23% believed content-led communications were most reliable for personalized targeting purposes.

Types Of Content

Material marketing was associated with posting blogs, but the web and content have actually evolved into audio, video, interactive, and meta formats.

Here are a few statistics on how the different kinds of material are trending and performing.

  1. The top three kinds of material being developed by marketing groups in 2022 included videos, blog sites, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading 2 content types that B2C marketers utilized in the last 12 months. Their usage of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifications and Buy Instagram Verification Reels is the most reliable kind of social networks material.
  4. 40.8% of marketers said original graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers anticipated their company to invest in video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) draws in 21% less traffic and 75% fewer backlinks than short articles of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than static content, with buyers spending approximately 8.5 minutes seeing fixed material products and 13 minutes on interactive content products. (Source: Mediafly)

Content Distribution

It is not merely adequate to create and release material.

For a content method to be effective, it needs to include distributing content via the channels frequented by a service’s target market.

  1. Buy Facebook Verification was the leading circulation channel for B2C marketers in the past 12 months and the channel that drove the very best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing natural social networks circulation channel.
  3. 80% of B2B marketers who utilize paid distribution usage paid social media advertising (Source: CMI)

Content Usage

As soon as content reaches an audience, it is very important to understand how an audience takes in the material or acts as a result.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to assist their buying choices and citing a higher focus on the credibility of the source.
  2. Buyers want to invest no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader invests 37 seconds checking out a blog.
  4. 65% of respondents to DemandGen’s study stated they give more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Material Marketing Efficiency

One of the main factors content marketing has taken off is its capability to be determined, enhanced, and tied to a roi.

  1. B2C online marketers reported to CMI the top three goals content marketing assists them to attain are developing brand name awareness, building trust, and educating their target audience.
  2. Material marketing generates 3 times as numerous leads as conventional outbound marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who take advantage of blogging say it’s an efficient technique, and 10% say it generates the greatest ROI (roi). (Source: Hubspot blog site research study)
  4. Over 60% of online marketers determine the success of their content marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Spending plan modifications and the willingness to invest in particular marketing techniques are excellent indications of how popular and effective these strategies are at a macro level.

The following stats certainly seem to suggest marketers have actually bought into the value of material.

  1. 61% of B2C online marketers in CMI’s 2021 research study said their 2022 material marketing budget plan would surpass their 2021 budget.
  2. 22% of B2B marketers stated they spent 50% or more of their total marketing budget on content marketing. In addition, 43% saw their material marketing budget plans grow from 2020 to 2021, and 66% expected them to grow once again in 2022. (Source: CMI)


All forms of marketing come with difficulties connected to time, resources, proficiency, and competition. Acknowledging and resolving these challenges head-on with well-thought-out methods is the best method to conquer them and recognize success.

  1. Top difficulties consisted of “bring in quality leads with our content” (41%), “producing enough traffic and promoting our material” (39%), “creating material that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), changes to social networks algorithms (53%), and data management/analytics (48%) are amongst the leading issues for B2C marketers. (Source: CMI)
  3. 47% of people are looking for downtime from internet-enabled gadgets due to digital fatigue (Source: EY Study)

Time To Get Started

As you can plainly see and perhaps have currently realized, material marketing can be an extremely efficient and affordable method to generate leads, build brand awareness and drive sales.

Those happy to put in the work of building a documented content strategy and performing it by producing, distributing, and enhancing high-value, appropriate customer-centric content can gain substantial business benefits.

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Included Image: Deemak Daksina/Best SMM Panel