Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a wild-goose chase.

For those of you who do not understand what a LinkedIn pod is, it’s generally a group of individuals who accept like, comment and engage with each other’s posts. The theory is that by doing this, your content will be enhanced by the LinkedIn algorithm. So, I chose to join a few pods and test it out for myself.

I’m not always an established LinkedIn thought leader with thousands of followers, but I post about my composing work on a relatively routine basis and have even gotten a couple of clients through LinkedIn. So a few more followers and engagements with my posts absolutely would not hurt.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the essentials.

A LinkedIn pod, typically called an engagement pod, is a group of people who have agreed to link and engage with each other’s content on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, consequently, your opportunities.

In an engagement pod, members consent to like, comment, share, and react to each others’ posts on a regular basis. Typically, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can see and connect with it.

The majority of engagement pods deal with the concept of reciprocity. So, if you want individuals to like, comment, or share your content, you’ll need to do the exact same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are said to be useful because they can:

  • Amplify the reach of your material
  • Assist you get more engagement on your material (likes, comments, shares)
  • Offer extended networking opportunities
  • Engage workers to support your brand

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and remarks, your post will perform much better.

This is especially important due to the fact that the LinkedIn algorithm divides content on the platform into 3 types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too regularly might be marked as spam.
  2. Low-grade posts: Posts that don’t follow best practices, or don’t get enough engagement, will be labeled “low-quality.”
  3. Top quality posts: Posts that are easy to check out, encourage concerns, and integrate strong keywords will be identified top quality and, therefore, will be revealed to more users on LinkedIn.

The question is: is engagement enough to make a post “high-quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to sign up with a LinkedIn pod

There are a number of various ways to sign up with a LinkedIn engagement pod.

Initially, you can begin your own pod by producing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your market.

There are also third-party apps like lempod specifically developed for automating LinkedIn engagement pods.

Lastly, LinkedIn pod groups exist on other social networks websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.

Methodology

I explore all 4 kinds of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each approach so that I could precisely track any distinctions in engagement throughout approaches.

Here’s a breakdown of that process.

Handbook pods: I utilized a post on scheduling Buy Instagram Verification reels.

Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this technique, I utilized a post I ‘d shared on economic downturn marketing

. Before the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I used a post I composed for Best SMM Panel on social media share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod method I started by developing a manual LinkedIn pod of my own.

I selected a small group of my writer friends (due to the fact that they comprehend the research study procedure)to pod up with. I sent them a fast message outlining the technique and encouraged them to communicate with each other.

Luckily, they’re all great sports, and I instantly started getting a barrage of LinkedIn alerts showing the assistance of my friends.

I likewise right away observed some new(stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(pretty specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin staff member "width= "620 "height="504"/ > That all taken place in just a couple of hours! LinkedIn-specific pod technique I also joined a couple of LinkedIn group pods concentrated on digital marketing and social media.

The variety of members actually differed in these groups. One had more than a million members, at the others had just a couple of dozen. I picked a mix of high-member pods in addition to a few smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a great deal of individuals

remain in your circle, it does not imply they’re in fact focusing. A few of the pods I found in my search were described as non-active, so I stayed away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have routine posts from other users. The rules of GoC were quite simple: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays appropriate. Group members can then talk about the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post remarks, I did see great deals of people replying to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and comments from those very same group members

. So, yeah, this was working. At least in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and did the same, engaging with published links and

commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I also set up the lempod extension on my Google Chrome internet browser. lempod offers a digital marketplace filled with LinkedIn engagement pods you can sign up with. I signed up with a few pods focused on digital marketing and social networks. The very first one I was accepted to was called”Material+ Social Network Marketing pod”. That appeared appropriate. I right away posted the link to my post. Once I shared the link, the screen opened up to a huge chart, with a list of people

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually already engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.

Within simply a few minutes, my impressions had actually grown from 191 to 206. I also had 6 new remarks. I watched this number gradually climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may suggest these users were really interested in my work.

Not to discuss, the engagement was can be found in quick. Every 45 seconds there was another notice! Possibly LinkedIn would consider my post viral? Or, maybe it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin alerts coming in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try signing up with the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never approved.

It seems this group may

be non-active now. I did not find any other active LinkedIn pods to join on other channels. Results TL; DR: Initially glimpse, it may look like the Automated LinkedIn pod was the most effective pod, however I really think it was the Manual pod for factors that I will describe listed below. Either way, none of the LinkedIn pods really made a big difference for me or helped grow my presence on the platform considerably.

Method Likes Remarks Shares Impressions
Handbook Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these results.

Manual pods

This looked like the most natural, the majority of consistent method. Due to the fact that I was leveraging people I currently knew, the remarks were authentic, relevant, and genuine.

Not to mention, these individuals are in fact in my industry– suggesting if my posts show up in their feeds to their connections, it may help me network further.

Absolutely nothing about this method came off as spammy, though I do not understand how sensible it is to ask my buddies to do this every week.

Throughout one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique brought in the most remarks, actions were unclear and less pertinent than those discovered in my manual pods. Plus, the majority of these people worked outside of my industry. So, there likely isn’t much advantage to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This method definitely generated the most likes and comments. But, I didn’t see any appropriate profile check outs, direct messages, or connection requests come through. Also, while there were a lot of brand-new remarks, they were all basically the very same:

  • “Really cool Hannah!”
  • “Terrific post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague comments signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).

I can only picture that other users may see this and believe the very same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this technique.

What do the outcomes imply?

Here are the primary takeaways from my experiment.

Genuine pods have benefit

There is definitely some engagement to be acquired from using LinkedIn pods. Pods that are comprised of appropriate, authentic connections within your market can certainly assist to magnify your material and get you more views, likes, and remarks.

Spammy pods will not get you far

But, if you’re trying to game the system by joining pods that are full of fake accounts or that are unrelated to your industry, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They do not indicate much if they’re coming from accounts that will never ever work with you.

LinkedIn pods ARE humiliating

I think what struck me most about this experiment was the discomfort that came with having so many unconnected strangers present on my posts. Sure, from a glimpse it looks cool to have 50+ likes, however if anyone took a closer look it would be quite obvious the engagement was spam.

Just as I wouldn’t suggest organizations purchase their Buy Instagram Verification fans, I would not recommend they utilize engagement pods. Possibly, in some cases, where the pod members are hyper-relevant to your niche, it deserves it. However if it looks suspicious, possibilities are your audience will see. And the last thing you desire is to lose their trust.

Concentrate on close, relevant connections

If you still wish to sign up with a LinkedIn pod after reading this, the very best method to use them is to join ones that pertain to your industry and that are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can lead to important relationships (and, hopefully, real customers).

Here are a couple of ideas for discovering the right LinkedIn pods:

  • Take a look at groups related to your industry or niche. A lot of these will have pods related to them.
  • Ask relied on connections if they understand of any excellent pods to join.
  • Develop your own pod with a group of similar individuals.
  • Avoid extremely spammy pods that are just concentrated on promoting material and not engaging in genuine discussions.
  • Most of all, focus on good, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn material– together with all your other social channels– simple, so you can invest more time producing quality content, tracking your efficiency, and finding out about your audience. Attempt it free today.

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