In a Google Browse Office Hours video, Googler Lizzi Sassman responded to a question about thin content, clarifying a common misperception about what thin material truly is.
The word thin ways lacking thickness or width.
So when we hear the term “thin content” it’s not uncommon to think of thin content as a web page with not much material on it.
The actual definition of thin material is more along the lines of material that lacks any included value.
Examples are a cookie cutter page that hardly differs from other pages, and even a web page that is copied from a merchant or maker with nothing additional contributed to it.
Google’s Product Evaluation Update extracts, among other things, thin pages consisting of review pages that are only product summaries.
The hallmark qualities of thin pages is that they lack creativity, are hardly different from other pages and/or do not use any specific added value.
Doorway pages are a form of thin material. These are webpages created to rank for specific keywords. An example can be pages created to rank for a keyword phrase and different city names, where all the pages are virtually the very same except for the names of the cities.
Are Brief Articles Thin Content?
The person asking the concern would like to know if splitting up a long article into shorter short articles would result in thin content.
This is the question asked:
“Would it be thought about thin content if an article covering a prolonged subject was broken down into smaller sized short articles and interlinked?”
Lizzi Sassman responded to:
“Well, it’s difficult to know without looking at that content.
However word count alone is not indicative of thin content.
These are 2 completely legitimate approaches: it can be excellent to have an extensive post that deeply checks out a topic, and it can be similarly simply as great to break it up into easier to understand topics.
It truly depends on the topic and the material on that page, and you understand your audience best.
So I would focus on what’s most handy to your users which you’re supplying enough worth on each page for whatever the topic may be.”
Splitting a Long Short Article Into Multiple Pages
What the person asking the concern might have been asking is if was fine to split one prolonged subject throughout several pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep checking out the content.
The Googler assumed that the person asking the question was splitting a long article into much shorter articles committed to the multiple subjects that the prolonged short article covered.
The non-live nature of Google’s brand-new version of SEO office-hours didn’t enable the Googler to ask a follow-up concern to verify if she was understanding the concern properly.
In any case, pagination is a great way to separate a lengthy short article.
Google Search Central has a page about pagination best practices.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Office Hours video at the 12:05 minute mark