Greatest Obstacles Facing SEO In 2023 [Study Outcomes]

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When you’re preparing your technique for next year, it’s essential to plan for potential upsets and difficulties ahead.

This year, SEO practitioners overcame obstacles posed by a lack of resources, concerns with strategy, and the capability to scale processes.

Looking ahead to 2023 and beyond, our State of SEO report discovers specialists prepare for artificial intelligence and AI, Google updates, and the deprecation of third-party cookies to lead the way as the greatest shifts in SEO.

In this post, we’ll summarize essential information points from our report, highlight three significant obstacles in particular, and take a look at relevant SEO trends that can assist in your strategy development.

Last but not least, we’ll talk about the ramifications developments in machine learning and AI has on search marketing. Will this new search innovation posture an obstacle for you and your company? Continue reading to learn what our experts state.

All of the insights here are driven by our first-party survey data in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the biggest SEO obstacles over the last 12 months, participants stated:

  1. Lack of resources (14.9%).
  2. Method concerns (12.3%).
  3. Scaling procedures (11.9%).
  4. Pandemic-related concerns (11.2%).
  5. Alignment with other departments (10.7%).

Spending plan cuts fell from the number one challenge SEO professionals faced in 2021 to number 6 this year.

However, the fact that lack of resources and scaling procedures were top challenges in 2022 recommends that 2021’s budget plan cuts had a long lasting effect.

Expecting prospective threats in 2023, we asked participants to pick approximately three “most significant shifts” and industry changes in SEO. Here are their top responses:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for talent (11.5%).

Aspects SEO experts are seeing as emerging elements are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP functions (8.3%).

SEO Pros Typically Work With Limited Resources

Lack of resources can be found in as the leading challenge faced by SEOs in 2022.

There’s little doubt that the market is feeling the effects of budget cuts sustained in 2021, though another factor for the limited resources is that numerous SEOs aren’t working with big groups.

Over 40% of respondents report working with a group of 10 or fewer members, while approximately 5% said they work by themselves.

Adding new employee might show tough in the next year or two.

The State Of SEO Report enters into deeper detail about the obstacles dealing with SEO professionals and what they’re worried about next year.

Recent And Continuing Development Might Show Challenging

Several of the SEO shifts anticipated for 2023 and beyond are prospective obstacles to development.

Current and continuing development might show tough without the capability to scale as a group, and competitors for talent is expected to be a significant cause for concern over the next two years.

Deprecation of third-party cookies makes it difficult for SEO pros and online marketers to sustain current growth, as they’ll be expected to provide the exact same or much better results with fewer data.

Strategy Is An Issue For Numerous SEO Pros

SEOs noted technique issues as one of their greatest challenges over the last 12 months.

Strategy issues might suggest that SEO specialists are having a hard time to prove their ROI (roi).

While over half of SEO specialists (58.0%) we surveyed reported an increase in the ROI for their work, numerous had a hard time to show ROI, and 29% of SEO specialists reported feeling ambivalent about their ROI.

In our chapter on Winning Techniques And Measuring SEO Success, we talk about how ROI issues are typically the outcome of a detach in between a brand’s target objectives and the data being tracked.

SEO Pros Anticipate Artificial Intelligence And AI To Have A Huge Impact

Topping the list of greatest shifts over the next two years, as expected by SEO pros, is artificial intelligence and AI.

Furthermore, machine learning and AI were the top responses when SEO pros were asked to rank what they believe will be the most essential emergent consider 2023.

To comprehend better why machine learning and AI are at the top of everybody’s minds, we turned to our in-house professionals to get more context.

Shelley Walsh, the SEO content strategist at SEJ, doesn’t see AI and artificial intelligence having the ability to change human decision-making whenever soon. Further, she doesn’t advise relying too heavily on AI-powered tools for producing material:

“As a disruptor, I can’t yet see AI having the ability to replace critical decisions and choices where there are several routes to take, and you need to make a choice based on proficiency. The tool is only as great as the person driving it. At the minute, there is a flood of tools powered by GPT-3.

These are great for low-end volume material, such as item descriptions, however they widen the divide and elevate well-researched idea leadership quality content. As niches online ended up being saturated by AI-spun content, the quality will be the only method to stick out. Eventually, overuse will just have a damaging result.”

To see all of the first-party survey information and read more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel