How Google’s Valuable Content Update Affected News SEO In 12 Different Nations

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This post was sponsored by Trisolute News Dashboard. The viewpoints expressed in this post are the sponsor’s own.

Wondering why a few of your short articles’ visibility seemed to all of a sudden dip this year?

Could this be part of a larger trend?

On August 25, 2022, Google began rolling out an upgrade that might be quite fascinating for news publishers and their exposure. On September 12, they presented yet another core update.

These core updates were called “Helpful Material Update(s)”.

Today, we’ll be showing you how news publishers around the globe were affected by them.

What Is The Useful Material Update?

Google’s Handy Content Update is an algorithm update that concentrates on:

  • Weeding out material that is written for the sole purpose of getting a good ranking.
  • Deprioritizing short articles that don’t consist of any informative or useful material for the reader.
  • Rewarding content that is practical to readers.

Google frequently updates its algorithm in order to much better match content to searchers, and in some cases, publishers’ visibility is heavily affected.

Which Google Categories Has The Valuable Material Update Impacted?

In this article, we’ll be showcasing which publishers all over the world were affected by the Practical Material Update.

We analyzed each of Google’s categories to see whether we would find something extraordinary around the time the updates were executed and selected a couple of countries per category where the changes were particularly obvious.

Those categories were:

  • Top Stories.
  • Country-Specific News.
  • World News.
  • Business News.
  • Science & Innovation News.
  • Entertainment News.
  • Sports News.
  • Health News.
  • COVID-19 News.

All of the information displayed in this short article is drawn from Trisolute’s News Dashboard.

How We Found The Impact Of The Practical Material Update

We wished to make certain to take a look at the most noticeable publishers for the generally best, most newsworthy keywords based upon Google News and Trends to get the most impactful results for the publisher landscape.

All rankings are based upon a near real-time 15-minute crawling period, so, we used the following filter settings on the KPI Dashboard → Mobile News Box:

  • Date Range: July 25, 2022– September 25, 2022 (Week 30– Week 38).
  • Leading 10 Competitors.
  • All Ranking Types.
  • General Keyword Set.

With those filter settings, we took a look at different nations from all over the world individually.

Let’s take a look:

Leading Stories


Here, we can observe that the 2 publishers, El Financiero and Infobae, have actually certainly been affected by the updates:

While El Financiero revealed an increase in its presence following the August update, Infobae dropped in visibility afterward.

After the September upgrade, El Financiero then showed a noticeable drop too.

Screenshot from Trisolute News Control Panel, October 2022 The two vertical dashed lines mark the two updates respectively. The Verdict: Publishers appear to have been impacted a little more by the August upgrade than by the September upgrade, both positively and

negatively. Country-Specific

News Switzerland 20 Minutes and

Blick both rose in exposure after the August upgrade. Then, in week 36 (September 5

— September 11), 20 Minutes had its peak in presence, while Blick had actually already begun to drop. From week 36 to week 37, the week when the second upgrade

occurred, both publishers displayed a severe drop. Screenshot from Trisolute News Dashboard, October 2022 The Decision: While publishers seemed to have gained from the August update in this category, the September update led to a drop in their exposure. World News Colombia For Columbia, there was a boost in presence after the August update, specifically for El Tiempo and

Semana, while the presence of El Espectador almost stagnated. Nevertheless, the exposure dropped for all 3 publishers prior to the September upgrade and stayed at a practically

constant level after it. Only El Espectador was able to gain back presence after the 2nd update. Screenshot from Trisolute News Dashboard, October 2022 The Decision: Both updates have caused a lot of

turbulence in

presence for publishers. Organization News Peru Here, we can observe that between the

2 updates, CNN saw losses in exposure, however these evened out again towards the September update. RPP was also able to build up visibility initially, however lost it leading up to and

after the September update. For El Comercio, there was a short-term increase after the August upgrade,

but it flattened out again. < img src="//"alt="How Google's Valuable Material Update Affected News SEO In 12 Various Countries" width="1920"height ="1080" data-src =""/ > Screenshot from Trisolute News Dashboard, October 2022 The Decision: The very first upgrade appears to have had a more powerful and more negative effect on publishers in Peru than the second one.

Science & Innovation News France In the Science & Innovation classification, publishers in France have actually largely been able to maintain and even develop their presence after the August update. Nevertheless, both Jeuxvideo and Gamekult

lost visibility after the September update– just Le Monde increased its exposure after both updates. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: For most of the French publishers, the two Google updates in the Science & Technology classification led to a loss in exposure. Home entertainment News Australia In the Australian Entertainment

category,’s presence increased leading up to the August upgrade, only to then show a severe drop that lasted till the week of the September upgrade. This caused the exposure curve flattening again. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: The very first update in August appears to have had a significantly negative influence on Australian publishers in the Entertainment classification, while the second update in September had a more positive effect. United Kingdom For publishers in the U.K., the 2 updates revealed considerable influences on exposure, as can be seen below for the Daily Mail and the Mirror. Both publishers showed an increase in their visibility leading up to Week 34. Then, when the August update happened, both of their presences dropped substantially. For the Daily Mail, the chart drops continuously, even through

the September upgrade,

however for the Mirror, this second update made them drop even more in terms of visibility. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: Here, the first update in August had a significant effect on the publishers’visibility; the 2nd one only had a moderate result. Sports News Canada In the Canadian Sports classification, TSN held presence during the August update, but lost it slightly in the week prior to and throughout the September upgrade. However, they acquired it back after the update. CBC’s exposure, on the other hand, went the other way: Before the August update, their visibility increased considerably, and then dropped off slightly

at the time of the September upgrade and in the following week.< img src ="//"alt=" How Google

‘s Handy Content Update Affected News SEO In 12 Various Nations”width =”1920 “height=”1080″data-src =”https://cdn.Best SMM”/ >

Screenshot from Trisolute News Control Panel, October 2022< img src="https://cdn.Best SMM "alt ="How Google's Useful Content Update Affected News SEO In 12

Various Nations”/ > The Decision: The August upgrade had a larger influence on publishers’visibility in the Sports classification, for some instantly at the time of the update, and for others in the following weeks. Health News Austria In the Health category, Austrian publishers Der Standard and ORF had the ability to substantially increase exposure after the August update and also brought this boost through the September upgrade with small variations. On the other hand, both Kurier and lost presence after the August update, but were

also able to offset this after the September update.< img src="//"alt=" How Google's Handy Content Update Affected News SEO In 12 Various Nations"width ="1920"height="1080"data-src=

“https://cdn.Best SMM”/ > Screenshot from Trisolute News Dashboard, October 2022 The Decision: For publishers in Austria, the August upgrade appears to have

had the largest effect on their exposure in the Health category, with it being unfavorable for some publishers and positive for others. United States In the U.S. Health classification, the progressions seem to have equaled between NPR and The

New York Times,

due to the fact that at first, both lost presence after the August upgrade. Nevertheless, NPR continued to lose exposure until the September upgrade and after that, their visibility increased a little once again. For The New York Times, on the other hand, things got a bit more turbulent: First, they gained back exposure in between the

two updates, just to lose it substantially in the week of the September upgrade, and restore it in the week after the upgrade. Screenshot from Trisolute News Dashboard, October 2022 The Verdict: The August update appears to have had a negative impact on the publishers’visibility in the Health classification, while the

second update

in September had a positive impact. COVID-19 News Brazil In the COVID-19 category in Brazil, the three publishers Globo, Abril, and UOL showed little to no modifications in their exposure in

the week of the August update. In week 36 however, which marks the week immediately prior to the September update, both Abril and Globo dropped in their exposure, while UOL rose

. For Globo, this drop continued throughout the September upgrade as UOL continued to rise; just Abril was able to catch itself again and flatten the

curve. Screenshot from Trisolute News Control Panel, October 2022< img src =""alt=" How Google's Useful Content Update Affected News SEO In 12 Different Countries"/ > The Decision: Brazil’s leading publishers appear to have been substantially more impacted by the September upgrade than by the August update.


In the German COVID-19 category, DER SPIEGEL particularly acquired presence in the week leading up to the August update and then gradually lost it again throughout it.

Through the September update, the trend for DER SPIEGEL then went up again.

The picture is different for Die Zeit: Here, the publisher lost visibility in the week before the August upgrade and regained it throughout. They were also able to maintain this exposure with slight decreases in the time in between the updates.

Nevertheless, they then lost exposure significantly through the September update.

Screenshot from Trisolute News Control Panel, October 2022 The Verdict: Here, both updates appear to have had an impact on visibility

all at once. Key Findings For How Google’s Practical Material Update Affected Publishers

For top publishers in the majority of nations, the very first Useful Content Update in

August seems to have had a more considerable influence on their exposure than the 2nd one in September. It can not be clearly stated that publishers’exposure was only adversely impacted by the updates, since some plainly benefitted from them. Here are some other interesting takeaways we discovered: Publishers from Argentina, Australia, Canada, and Germany showed noticeable modifications in presence around the updates in

  • all of Google’s classifications. The Country-Specific News category was the only classification where publishers from all countries revealed abnormalities in some method. In the Business News category, Brazil was the only nation that showed no visible changes in leading publishers ‘visibility. The classifications Country-Specific News, Business News, Science & Technology News, Entertainment News, and Health News were most impacted by the upgrade. The BBC was affected by the leading 10 rankings of the World category in four nations( Australia, Canada, Mexico, and Peru)and was therefore the most affected publisher in this analysis. Wish to find out more about your presence in Google News? Set up a free demonstration. Image Credits Included Image: Image by Trisolute News Control Panel. Used with authorization.