How to Become a Social Media Manager in 2023 [Free Resume Template]

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There’s never ever been a better time to become a social media manager.

The average social networks user spends 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of 5 weeks a year!

All that screen time provides countless possible possibilities for individuals to find new brand names, items, and services.

That’s why social networks is among 2023’s essential marketing channels. To get in on the action, brands need to dream up lovely material, and build thriving communities around their brand.

However they can’t do it alone. That’s why there’s so much chance out there for proficient social media managers!

If you like getting creative and getting in touch with others online, your skills remain in high demand.

Today, we’ll discuss how to end up being a social networks manager in 2023. Keep reading for actionable suggestions, a detailed guide, and industry recommendations from among Best SMM Panel‘s internal specialists.

Reward: Tailor our complimentary, professionally developed resume templates to land your dream social networks task today. Download them now.

What is a social media manager?

A social media manager is an individual who manages a brand name’s existence on social media.

Who is your brand, on social? What do they share (and not share)? How do they engage with consumers and their broader community?

Social media managers are in charge of preparation, creating, and publishing content that’s real to that brand identity. They’ll likewise analyze and report on its performance, and stay up to date with their community through comments and DMs.

Does that sound like a huge job? It is!

Social network supervisors have a lot of duty, because they’re driving an incredibly crucial marketing channel.

Many clients utilize social networks to research study purchases, and find brand-new brand names. For online-only organizations, social media can be their only method of being familiar with a brand name!

That’s why social media isn’t internship territory any longer.

“The biggest change I have actually seen is the shift from entry level tasks, to really having a seat at the table,” says Trish Riswick, Social Network Professional at Best SMM Panel. “Business understand the importance of social, and that the social group, particularly, understands a lot. I think that’s a genuine testament to where social is heading in 2023 and onward.”

What does a social networks manager do?

Social media manager is a dynamic and tough role. As you develop, publish, and report on material, you’ll be changing in between various duties. Normally, those consist of:

  • Imaginative copywriting
  • Graphic style
  • Shooting and modifying video
  • Photography and photo editing
  • Content planning
  • Material technique, often in cooperation with the larger marketing department
  • Neighborhood management
  • Examining and reporting on material efficiency

This may appear like a substantial (and possibly intimidating) list. However you don’t require to be a professional at all of these things to start working as a social media manager.

Mobile phone photo and video is more than sufficient for a great deal of social networks content. And thanks to tools like Canva, graphic style and image modifying are more accessible than ever.

Bigger companies may likewise have a group for managing social, instead of just a single person. That would suggest you ‘d be working with other individuals, whose skills match yours.

Plus, a desire to discover is among the most valuable abilities a social media manager can have! So if there’s anything you’re not comfy with right now, it’s ok to learn as you go.

Essential social networks supervisor abilities

Social media is constantly changing. So precisely what you need to do as a social networks supervisor will change with time, too.

But there are some big-picture abilities that underpin the more particular, tactical ones we just described.


To be successful as a social networks manager, you need to be ready to keep knowing, exploring, and changing as you go.

“This task changes actually day by day, and second by 2nd,” says Trish. Whether the present trend is carousels, video, or something else completely (hello, Metaverse), you need to keep producing remarkable content.

That implies staying up to date and discovering brand-new abilities when you have to, because social media platforms and their functions are always altering.

You likewise require to be prepared to change your content intend on a cent. “Something might occur in your market or in your neighborhood that just entirely alters the direction that you’re entering,” Trish continues. “Or you might get feedback from your audience, and understand that what you thought was working in fact isn’t. You just have to roll with the punches and alter it up!”


Like we pointed out, social media is typically the front lines of interaction with customers. You’re being trusted to share essential brand name messages. You require to do that with confidence and clarity– while keeping individuals amused and engaged.

That’s why copywriting skills, and strong interaction usually, is an evergreen ability for social media managers.

“You require to make sure your points are clear, and your audience isn’t analyzing them in any way they’re not supposed to,” Trish explains. “If people aren’t engaging with or responding to your copy, it suggests your communication is probably not where it needs to be.”

Material curation

As a social media supervisor, you will not create each and every single social media post from scratch.

Thanks to tools like Canva, actual content development is much easier than ever. You’ll likewise be repurposing content produced by other individuals, like trending memes and user-generated content (UGC).

You need to integrate all those different aspects into a strong, cohesive social media existence that’s real to your employer’s brand. That’s why, while your technical skills do matter, it’s potentially much more crucial to have an eager aesthetic eye.


Whether you’re working on a team, you’ll require to be encouraged and self-directed to flourish as a social media supervisor. You’ll be making many important choices every day, as you produce and release content that will be seen by hundreds or thousands of people.

“You actually need to trust yourself,” states Trish. “That can be scary, but it’s what you require to make it in this market. You require to have the confidence to think in yourself and think in your capabilities to make really cool things happen.”

How to become a social media supervisor in 2023

There’s no one, single method to build a profession in social media– and no two social media manager tasks are precisely alike.

You may wish to work freelance, or as an in-house employee. One business might be all about long-form LinkedIn material, while another might highlight viral video.

“In social networks, you can now see your profession trajectory a bit more plainly,” shares Trish. “That’s remarkable, because I think a great deal of us started in positions where we didn’t actually understand where we would go next, and now we do.”

However here are the standard actions to landing your first social networks supervisor job– any place you’re starting from, and whatever a dream task appears like for you.

1. Brush up on your social media knowledge

You’re already a social networks enthusiast. However to be a social networks expert, you actually need to have your finger on the pulse.

As you’re looking for your first role or customer, immerse yourself in the social networks landscape.

What brand’s presence are you influenced by? What patterns or content types do you seriously enjoy? Exists a specific niche, or type of product, you can visualize yourself working in?

If you like, you can certainly find out in a more official method, too. There are many methods to educate yourself about social networks– from free Buy YouTube Subscribers channels to affordable online courses.

If you’re not sure where to start, we have actually got you covered.

2. Get experience The appeal of social networks is that it’s an inherently democratic place. Anybody can jump in and start experimenting, wherever you’re at in your journey.

You might choose to handle other accounts to develop experience. If your pal makes creative textiles or beautiful ceramics, why not collaborate and assist them promote their work? Or, browse for internships and co-ops, or try trading your services for items from small business owners.

You can also use your own existence as a learning tool. Constructing a meme account or specific niche Buy TikTok Verification existence assists you discover what it takes to get views– and later on, it can show to customers that you understand your stuff.

3. Create a portfolio

As you gather experience, showcase it in a portfolio to show clients and possible companies.

You can include social media work you have actually provided for customers, in previous jobs, or for yourself. You can even develop ‘spec work’ (a.k.a. unsettled, uncommissioned work done to flaunt your capabilities) for brand names you admire.

There are numerous ways to produce a portfolio, and they do not have to be made complex. You can make a standalone website, use a service like Gondola, or even put together samples into a downloadable PDF. You might even set up a social networks account, like an Buy Instagram Verification page, to showcase your samples!

Here’s how New York-based company social fly displays their customer work:

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=” 2678 “height= “3935”/ > Source: 4. Update your resume In imaginative markets, your portfolio does a great deal of the heavy lifting. However clients will still ask for a resume, and yours requirements to shimmer.

Your objective is to stand apart from the crowd, so have a good time and get creative with the style (just ensure it’s still quickly readable).

Try consisting of a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can likewise decide to consist of just appropriate work experience, instead of a shopping list of every task you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social media manager, you’ll need to put yourself out there to find clients and prospective employers.

In 2023, networking does not just indicate appearing to occasions with a drink in hand (though you can certainly do that, too). The best location to network as a social media supervisor is … on social media!

LinkedIn can be a wonderful place to connect with possible employers, and look for openings at companies you enjoy. Depending upon your niche, Buy Instagram Verification and Buy Facebook Verification might also be a great place to find clients, especially if you’re targeting small companies.

Beyond finding work, networking helps you get in touch with industry peers, so you can keep discovering, find shared assistance, and get influenced.

Just how much do social media managers make?

It’s a crucial question– however there’s nobody easy answer. Like numerous other tasks, what you’ll earn as a social networks manager depends upon a variety of aspects.

As a social networks manager, your income or pay will be impacted by:

  • Your geographic place
  • How sophisticated you remain in your career
  • Whether you’re a freelancer or internal staff member
  • The size of the company you work for, and what market they remain in

The typical pay for an in-house social networks supervisor in the United States is about $50,000 annually, typically with advantages like medical insurance and 401k strategies. Most positions fall in between $40,000 and $65,000 each year.

If you’re simply starting out, you must expect to make around the lower end of that variety. As you get experience, you’ll earn more! Big business might pay a lot more– potentially over $100,000 each year for senior positions.

As a freelancer, pay can be a little more complicated. You may wish to bill clients hourly, or on a flat month-to-month retainer design.

You’ll likely wish to base your rates on how much experience you have, as long as they can cover your overhead costs.

Here are some normal freelance social networks manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media manager resume template

Not sure where to begin with creating your social media supervisor resume? Make it simple with our totally free, downloadable resume templates!

Perk: Tailor our complimentary, expertly developed resume templates to land your dream social media job today. Download them now.

You can use these templates to upgrade your existing resume, or construct a brand-new one from scratch. You can likewise use them as a beginning point to tweak and adapt to your needs!

6 tips for landing your dream social networks manager job

Build your own brand

Nothing shows that you know social media better than your own growing presence!

Building your own social media brand name is a terrific way to find clients and task offers, network with other specialists, and position yourself as an expert.

On her account, designer and freelancer Rachel How uses a consistent visual design and keeps all her material on-topic.

If you run other successful accounts in different specific niches, like vegan cooking or dog videos, you need to discuss them, and share what you’ve learned along the method. But the primary focus should be you, as a social media expert.

Keep up with social trends

To be a great social networks manager, you need to stay aware of trends large and little, from today’s trending audio to whole brand-new platforms that increase in popularity.

For example, we believe small companies are going to start tapping into the power of creators like never ever prior to!

You ought to never ever be a mindless trend zombie. But you ought to know what’s current, and have fun with it in a way that feels genuine and on-brand.

Understand organization metrics

It’s something to know what excellent social networks content appears like. But for a successful social media manager, it’s even more important to comprehend why you’re developing it in the first location, and how it fits in with your total social media marketing method.

What organization objectives and results are you attempting to achieve, and what social networks strategies will you utilize to achieve them? How will you determine success?

Some examples could consist of:

  • Boosting brand awareness with natural material
  • Transforming followers into customers with social commerce
  • Constructing an e-mail list by promoting lead-gated assets
  • Reaching your target market with social advertisements

Be unbiased

The right social media task for you might not be precisely what you ‘d anticipate. For example, if you have actually worked in financing or style previously, don’t presume that your first social networks supervisor task likewise requires to be because area.

Similarly, do not be afraid to take roles that feel “entry level,” or perhaps internships– specifically if you’re pivoting into social from another career path where you were more established!

Obviously, you ought to select to work with business whose product and services you’ll delight in discussing throughout the day. But do not be frightened of chances that feel a little unanticipated.

Tailor your job applications

Even if you have a gorgeous, all-star resume, you should still change it up a bit for every single task you use to.

This should not need to be more than a few small tweaks. For example, ensure the abilities you have actually noted match what remains in the job description (as long as you in fact have those skills, obviously).

Always use with a distinct cover letter, too. Attempt to draw an individual connection in between you and the company. What do you enjoy about their brand name? Why do you want to represent them on social media?

Use social media management tools

As a social networks manager, you’re leaping between many different kinds of tasks. Usage social media management tools to make your life much easier.

  • Make material creation simpler with apps like Canva for style, and Hemingway or Grammarly for composing
  • Project-management tools Asana and Trello simplify your overall procedures and make communication with colleagues simpler
  • Freelancers can remain on top of business operations with tools like Wave, Freshbooks, and Harlow
  • Attempt Best SMM Panel to handle all your social networks in one location. Strategy and schedule posts to every account you handle within one calendar, and get real-time information to track how it’s carrying out. You can even track industry trends, monitor your rivals, and remain on top of what individuals are saying about your brand name.

Here’s what it would appear like to track your Buy Facebook Verification posts’ engagement in Best SMM Panel:

Pursue complimentary Never ever stop learning To prosper in this amazing– and tough– field, you need to be a dedicated lifelong learner.

The good news is that social media is no longer in its infancy, and you don’t need to figure it out alone any more.

Best SMM Panel Academy offers a variety of accreditation courses, from foundational to advanced. There are likewise a lot of resources online to assist you get comfy with emerging skills, like social selling.

Best SMM Panel makes your life as a social media supervisor simpler. Manage your social channels, gather real-time information, and engage with your audience all in one place– so you stay arranged, prepared, and inspired.

Get going