Does the IP address of your website’s server affect your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal utilized by Google.
But does your IP address have the potential to assist or damage your rankings in search? Continue reading to find out whether IP addresses are a Google ranking aspect.
The Claim: IP Address As A Ranking Factor
Articles on the internet from respectable marketing sites claim that Google has over 200 “known” ranking elements.
These lists frequently consist of statements about flagged IP addresses impacting rankings or higher-value links because they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Luckily, these lists stimulated numerous conversations with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.
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The Proof Against IP Address As A Ranking Aspect
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s site would be impacted by spammy websites on the same server.
“On the list of things that I fret about, that would not be near the top. So I comprehend, and Google comprehends that shared web hosting takes place. You can’t actually manage who else is on that IP address or class c subnet.”
Ultimately, Google decided if they took action on an IP address or Class C subnet, the spammers would just transfer to another IP address. For that reason, it would not be the most efficient way to take on the issue.
Cutts did note a particular exception, where an IP address had 26,000 spam sites and one non-spammy website that invited more examination but repeated that this was a remarkable outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, kept in mind that Google has the right to do something about it when free hosts have actually been enormously spammed.
In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s websites on the same c block of IP addresses was a problem.
“No, that’s completely great. So that’s not something where you synthetically require to purchase IP address blocks to just shuffle things around.
And especially if you are on a CDN, then perhaps you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things take place. That’s not something you require to artificially walk around.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He responded:
“If you move to a server in a different location? Generally not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a devoted IP was necessary.
“Shared IP addresses are great for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address area mattered for a website’s rankings. His action was merely, “Nope.”
A few tweets later on, within the exact same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller once again responded with an easy “Nope.”
In June 2019, Mueller received a question about Google Browse Console showing a site’s IP address instead of a domain. His response:
“Generally, getting your IP addresses indexed is a bad concept. IP addresses are often momentary.”
He suggested that the user guarantee the IP address redirects to their domain.
A few months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are definitely fine. Most of the time, it means the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, easy to repair with redirects & rel=canonical), however that’s simply a technical detail. It doesn’t imply they’re bad.”
In early 2020, when asked about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a website on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is actually typical. Having some bad sites on an IP doesn’t make everything on that IP bad.”
In September, throughout a conversation about bad communities affecting search rankings, Mueller specified:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Look at Blogger. There are terrific websites that do well (ignoring on-page restrictions, and so on), and there are terrible websites hosted there. It’s all the exact same facilities, the very same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Happiness at Google, shared a fun truth.
“Fun fact: altering a site’s underlaying facilities like servers, IPs, you call it, can change how quick and typically Googlebot crawls from stated site. That’s due to the fact that it in fact discovers that something altered, which prompts it to relearn how quick and often it can crawl.”
While it’s intriguing details, it seems to effect crawling and not ranking. Crawling is, naturally, needed to rank, however crawling is not a ranking factor.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably affect SEO. Meuller replied:
“Unless folks are connecting to your website’s IP address (which would be unanticipated), this wouldn’t have any impact on SEO.”
Later in December, when asked if an IP address rather of a hostname looks uncommon when Google examines a link’s quality, Meuller stated, “Ip addresses are fine. The web has lots of them.”
If you’re worried about your IP address or hosting company, the agreement seems to be: Do not fret.
Get More Google Ranking Aspect Insights.
Our Verdict: IP Address Is Not A Ranking Factor Anymore
Possibly in the past, Google explore IP-level actions versus spammy sites. But it needs to have found this ineffective because we are not seeing any confirmation from Google agents that IP addresses, shared hosting, and bad areas are a part of the algorithm.
For that reason, we can conclude in the meantime that IP addresses are not a ranking factor.
Included Image: Paulo Bobita/Best SMM Panel
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