SEO Wages 2022: Market Development & Numerous New SEO Professionals

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SEO incomes reported for 2022 shows growth in SEO as an occupation.

The State of SEO report actions suggest that over half who filled out the survey are new to digital marketing.

Growth in entry-level salary reporting shows this increase of new specialists and industry growth.

SEO Expert Market Development

Of those who reacted to the survey, a more considerable percentage than in 2021 reported they are brand-new to the industry.

28.7% of respondents reported having less than two years of experience, and 32.7% of study participants reported between 2-4 years of experience.

This fact means 61.4% of participants were reasonably brand-new to SEO, with less than 4 years of SEO experience.

There were less SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over 20 years of experience in SEO.

Average Salary In SEO

The average wages of entry-level SEOs were less than $34,000.

The total number of entry-level SEO professionals at this pay rate grew by 7.5% compared with 2021, indicating that the most growth in the SEO industry is at the entry-level.

Decline In SEO Revenues At The High-end

In contrast to the growth in entry-level positions, those reporting greater earnings higher knowledgeable modest declines.

Less SEO professionals reported incomes in the center level, upper middle, and luxury of the SEO pay scale.

Decreases In Greater Making SEO Specialists

Numerous wage categories for SEO experts reduced:

  • 1.9% decrease in those making between $35,000-$49,000.
  • 3.12% reduction in those making in between $50,000-$74,000.
  • 1.97% decrease in those earning $100,000-$149,000.
  • 1.53% reduction in those making $150,000-$199,000.
  • 0.51% decline in those making over $199,000.

One bright spot is that those earning in between $75,000-$99,000 increased by 1.05%

These information points do not necessarily mean that SEO salaries have decreased. They are portions and not real numbers.

The explanation is that the number of entry-level SEO jobs increased by a tremendous 27.68%. That suggests that unless the other salary ranges experience comparable development, their percentages will naturally show a lower amount when expressed as a percentage.

Nonetheless, it shows growth in entry-level SEO positions, which might indicate a healthy amount of industry growth.

Income Varies Differ By Country

Another way to view the earning levels for SEO is across nations.

All revenues are kept in mind in dollars, based upon the exchange rate when the report was generated.

SEO experts in Australia tended to earn higher rates, $91,989, even though 46.0% of participants reported having 5 years or less of SEO experience.

This statistic shows a high need for Australian SEO specialists, with competitors between agencies and big brand internal positions driving a greater pay rate.

Australian-based in-house search marketer Ash Nallawalla confirmed this to be the case.

He stated, “Agencies are not keeping their personnel, and I see the exact same ones promoting the position over and over. AUD 110,000 seems to be the tipping point where they lose a team member to personal employment.

Agencies provide managers AUD 80,000, which is not competitive with internal SEO wage rates. Business are employing in-house SEOs, and the larger ones may also have a firm on retainer.”

The United States also has indicators of solid need for SEO workers.

62.0% of SEO professionals reported less than five years of experience and an average salary of $78,431, reflecting the strong need for SEO amongst organizations.

The salary varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the respondents from these three nations reported being brand name brand-new to SEO, so the pay rates reported in the survey might show the study participant’s newness to the market however not necessarily of the industry as a whole in those nations. Those industries are likely more fully grown than the study information shows.

SEO agencies in Pakistan and Bangladesh typically focus outside on working for firms and companies based in Western nations.

Some Western-based firms are run by Pakistani expatriates who can leverage lower-cost SEO expertise in their native country.

Many companies in the West outsource work to countries like Pakistan due to the fact that of the lower expenses and high level of education, experience, and expertise.

In-house SEO operate in Pakistan is challenging to acquire due to the fact that of the high competition for positions working for huge brands. Nevertheless, the pay rates are not impacted by the competitors due to the fact that the salaries are still competitive.

That high competitors for work is reflected in the lower pay rates that the survey found.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing groups as internal teams. And they are well-paid. It’s rather challenging and competitive for any SEO professional to get a job internal SEO at any huge brand name.

SEO is a widely known profession in Pakistan. And increasingly more marketers graduating from universities are participating. There are many SEO experts with more than ten years of experience and know-how in this area. However brand-new people are joining too.”

According to those who filled out the survey, SEO professionals in Spain, usually, made the least, making simply $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect just how much SEO professionals make.

But the pay rates depend highly on the need for SEO talent in any offered area.

In some countries, such as Pakistan, jobs in SEO are a well-known option for extremely educated university graduates. Competition for tasks is high as a repercussion.

But in other nations, like Australia, there is less job competition. SEO expertise remains in more demand there, indicating those with less experience have access to higher-paying tasks.

The survey indicates that, normally, nations that are economically thriving and with a high currency worth provide the highest-paying tasks for SEO specialists with less experience.

SEOs with less than 5 years of experience make as much as $99,000.

Of those earning between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative area for those looking for top earnings.

Those who go it alone in business, the freelancers and creators, reported greater earnings.

A spectacular 44.5% of respondents who are freelancers, creators, and agreement workers earn over $75,000 to $149,000.

This figure shows that freelancing continues to be a lucrative course.

That said, experience levels are greater for those earning over $100,000.

Of those earning over $100,000 per year, an overwhelming majority have more than five years of experience.

This earnings data shows that regardless of area, higher experience levels remain in demand and as a result needed to earn over $100,000.

How To Make Over $200,000

The experience levels for SEO experts making over $200,000 require substantial years of digital marketing experience.

34.0% of those who reported earning over $200,000 had twenty years or more of experience, suggesting that deep industry experience is extremely valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a fairly high-paying job, with at least 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than 2 years of experience.

SEO is a rewarding business in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

Just How Much Experience Do SEO Pros Required To Move Up?

According to the study results, the first 4 years of experience use many growth opportunities to go up the pay scale.

Survey outcomes of roles and years of experience show that lots of digital marketers have opportunities to reach manager-level positions after having simply a few years of experience.

The area of work and other soft abilities can also be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Possibly not remarkably, most study respondents with less than 2 years of experience held lower-level positions. However, almost 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing professionals with 2 to four years of experience tended to have greater supervisory roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% were in junior roles.
  • 39.8% were supervisors.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The role levels achieved by those with five or more years in the industry seem the reverse of those with the least experience, with the bulk reporting higher levels of roles.

Those with five more years of experience tended to have the higher management level roles in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the functions of SEOs with higher than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least three general paths for making more as a digital online marketer.

One path is to put in the time and go up the ranks while working in-house or at an agency.

The 2nd course is to accumulate experience and skills while working in-house or at an agency and after that branch off as an independent SEO in the role of a creator, freelancer, or specialist.

The 3rd path is to start as a freelancer and build your skills, then take advantage of your experience to acquire a full-time position or push into greater earning brackets independently.

There’s no other way to accelerate the number of years of experience one has.

But skills and achievements, especially operating at a name brand name business or company, is useful.

Experience doing things and discovering skills stay necessary, as the survey results show it just takes two to 4 years of experience to acquire a greater role in SEO.

But ultimately, skills gained from experience will identify how well a person can go up within an organization as an in-house professional or make more as a freelancer with their ability to please and retain customers.

Those with the role of founder account for the highest profits in the group recognizing as freelancers.

Unsurprisingly, founders tended to make the most among those in the freelance wing of SEO specialists.

Part of that success originates from going back from the real work and employing others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a founder to working with the right individuals.

Jason shared, “I ‘d say among the very best things I’ve done is investing in good management, putting smart individuals in location for their particular functions, then leaving their way. I develop the vision, and they assist me perform it.”

Michael Bonfils, Global Managing Director of SEM International, suggested that a founder should, in the start, discover how to do most jobs in business, eventually handing off those tasks to staff members.

Michael shared his trick to being an effective founder,

“A creator must be doing everything themself at first. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Ultimately, you discover people who do a better task than you do, specifically things you do not like doing. And you keep handing off duties up until you are doing simply the things that you enjoy doing.”

How To Become A Better SEO

Years of experience are essential for earning more, however the key word here is experience, not years.

Knowing abilities is vital for moving up the SEO industry ladder.

There are numerous resources readily available for helping individuals launch their careers in SEO or to enhance their present skills.

Discover SEO: Novices

Online Best SMM Panel

Online search engine Journal publishes a thorough series of posts that offers a structure for understanding digital marketing.

This is a resource for those who are starting their journey or have just begun discovering SEO.

It starts with a description of the history of SEO, the essential fundamentals, and after that the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s intro to SEO makes an outstanding structure for any hopeful digital online marketer.

Learn SEO: Intermediate


Google publishes a starter guide that uses a level of SEO info proper for those currently in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most proper for those with a fundamental site understanding level.

This guide supplies little actionable SEO info in terms of method.

But it does provide invaluable information for comprehending a large range of knowledge about how online search engine work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, local search, and debugging tips.

Google’s starter guide starts with a glossary of terms to assist construct the foundation for the rather technical information that comes next, which is a lot.

The guide includes 4 areas:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education sites).

Seo (SEO) Starter Guide

How To Obtain SEO Certifications

Google Certification

Google also provides an online certification program.

It is not a replacement for a university degree. It is a training certification to assist an employee transition to a new job in digital marketing.

This program focuses on helping individuals find out the skills essential to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel