The State of SEO With SEJ’s Ben Steele [Podcast]

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Want to increase your ROI and enhance your SEO technique?

How will SEO develop in the year ahead? What are the greatest dangers and difficulties?

SEJ’s Ben Steele joined me on the SEJ Program to talk about the findings of SEJ’s 2nd Annual State of SEO Study, which includes emerging trends in the world of SEO and can assist companies prepare for 2023 and beyond.

As long as people need to find things, there will be SEO. That discusses why this industry has actually seen so much growth, even with the upset of the last few years and economic concerns on the horizon.— Ben Steele, 12:34

Organic marketing or performance marketing forms, such as SEO and affiliate marketing, have increased from staffing and financial investment perspectives.— Loren Baker, 14:31

If you’re hyper-focusing on that automation aspect, you may be missing its actual value, which is enabling you to go hands-off on a few of the things that don’t matter as much and focus on creating content that resonates with your audience— Ben Steele, 31:11

[00:00]– About Ben.
[06:49]– What is the 2nd yearly State of SEO?
[09:59]– Number of respondents involved in the survey.
[10:25]– Preliminary findings that protruded.
[16:09]– Locations with the greatest salaries for SEO.
[18:20]– Where SEO specialists focused big this year.
[22:31]– SEO metrics to track success.
[32:40]– Essential emerging factors in SEO over the next two years.
[41:33]– Difficulties in ebook planning.
[43:34]– The difference between an ebook & a white paper.

Resources pointed out:

State of SEO–

Ebooks are an interesting monster due to the fact that they have special difficulties and benefits. The most significant distinct issue is they need a lot of buy-ins. By that, I indicate they need somebody to not only have the time to sit down and read it however to go through the procedure of discovering and deciding to download it.— Ben Steele, 37:55

People are returning to basics, driven by Google’s updates over the last couple of years.— Ben Steele, 19:40

Yes, rankings are nice, but it’s much better to have an ROI where individuals purchase or click.— Loren Baker, 28:16

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Get In Touch With Ben Steele:

Ben Steele, Senior Editor at SEJ, is a professional in digital content. He didn’t set out to be an SEO strategist. Still, after finding out the abilities needed for his task and integrating them with some self-driven research on digital marketing, he found that this is where his real passion lay.

His expert theater background also assisted him establish a work principles and management abilities, to name a few soft elements like creativity.

Ben now deals with the ebooks of SEJ, where he constantly offers fresh insights and suggestions for material strategy. Through his work in SEO, he channels the human experience, journey, or expression into something that others can find out.

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